Monday, 25 March, 2013
Lessons learnt? our short film for HMD 2013, has won gold for Best Charity and Not for Profit film at the International Visual Communications Association (IVCA) 2013 Awards.
The event, which took place on Friday 22 March, was attended by BDA Creative who produced the film. Lessons learnt?, which was created for Holocaust Memorial Day 2013, also received a highly commended for Best B2C Promotion and Information award. This is the second consecutive year that our campaign film has won an award, last year Your Voice is Amazing won a Bronze award.
The 2013 film, Lessons learnt? directed by Richard Cousins and produced by BDA Creative, focuses on a school photograph in which ethnic diversity and expressions of individuality are gradually erased. It highlights the theme of HMD 2013 of Communities Together: Build a Bridge, by encouraging us to guard against exclusion by making connections within our communities. It reminds us that the strongest communities are those that respect difference.
IVCA is the independent not-for-profit membership organisation representing the creators and commissioners of film, video, digital and live events for the corporate and public sectors. The awards are recognised as the premier marks of excellence for effective business and public sector communications in video, interactive projects, business television and digital media, involving expert judges. Each category is assessed by a panel drawn from across the visual communication industry, including IVCA members and client representatives. Gold, Silver and Bronze Awards are awarded in each category from many hundreds of entries.