Friday, 30 January, 2015

We enter the second stage of our study to measure the impact of Holocaust Memorial Day, please help us by taking our short survey.

Last year we launched the first stage of our study to measure the effect that Holocaust Memorial Day (HMD) has on the knowledge, attitudes and behaviour of those who are involved in organising, attending and taking part in online activities to mark the day.

Throughout the year, the team at Holocaust Memorial Day Trust hears anecdotally about the profound effect that taking part in Holocaust Memorial Day has on individuals and communities. The study, conducted by Sheffield Hallam University, allows us to independently measure the impact that HMD has throughout the UK.

We wanted to know whether taking part in HMD had an impact on,

  • what people know - about the Holocaust, Nazi Persecution and subsequent genocides
  • what people feel - about people from different cultures, backgrounds and faiths
  • what people do - to demonstrate their knowledge and feelings and to eliminate discrimination

Earlier this year, Sheffield Hallam University carried out both qualitative and quantitative research through surveys, interviews and by attending a range of commemorative activities.  Holocaust Memorial Day enabled respondents to feel far more informed about the Holocaust and genocides following participation in HMD.

Holocaust Memorial Day also inspired those attending events to go on to take some form of further action,

  • 85% of those attending events were inspired to share what they had experienced by telling a friend or family member about HMD
  • 73% were moved to share their experiences of Holocaust Memorial Day with their colleagues after taking part in an event
  • 48% were driven to find out more about the Holocaust and genocides online and 22% also plan to do so in the future

When asked how had being part of HMD made people feel differently about those from different backgrounds  , 72% of respondents agreed that they would make more effort to stand up to unfair treatment of others, 66% were more aware of the causes of genocide, and 64% were more sympathetic to people of different backgrounds.

‘It has made me question my own response to various things when people are different…[the event] made me think ‘how far are you actually holding those values up?  How much are you protecting the rights of the under privileged?’

With these encouraging results from the first stage, we are looking forward to embarking on the second stage of the study and we need to hear from you.

How can you get involved this year?

As we hear about the powerful commemorative activities that took place for Holocaust Memorial Day we would like to delve deeper, and hear about the longer-term impact that involvement with Holocaust Memorial Day has had on you.

Whether you held an activity, attended an event or marked Holocaust Memorial Day by taking part online, we would like to hear from you. Please take our short survey here.

If you’re an organiser, you can help us by sharing our survey link amongst your participants and encouraging them to let us know about the affect your event had on them. 

For more information, please download your briefing pack which contains more information and helps you to collect information from your attendees.

The pack includes:

  • an information sheet about the research
  • an information sheet for attendees that are being asked to provide their contact details
  • a form to print out and collect your attendees email addresses and post to Sheffield Hallam University
  • a spreadsheet to enter participant email addresses and email to Sheffield Hallam University

Taking part in the survey will automatically enter you into a prize draw for a chance to win £100 in vouchers. The draw will be held on Monday 2 March, 2014 and the winner informed by Friday 6 March.   

We are grateful for your participation in helping us to support future Holocaust Memorial Day events.