In March 2016 we released the final report of a major academic study into the impact of Holocaust Memorial Day, carried out during 2014 and 2015. The study, carried out by the Centre for Regional Economic and Social Research at Sheffield Hallam University, surveyed hundreds of HMD activity organisers and participants.
 
We wanted to measure the impact that taking part in Holocaust Memorial Day has on the people involved, and to do this independently and robustly. 
 
The study concluded that HMD does have a significant impact on what participants know, what participants think and feel, and what future actions participants take.
 
  • 70% of respondents reported that, following their participation in HMD, they were more aware of the causes and conditions that can lead to genocide.
  • 66% of survey respondents reported that HMD was responsible for them feeling more sympathetic toward people from different backgrounds.
  • 93% of survey respondents took some form of action as a result of attending an HMD event.
  • Participants in the study continue to report changes in their knowledge, attitudes and actions up to a year after their participation in HMD and the majority of these attribute those changes to HMD. For example, 66% of respondents surveyed a year after HMD 2014 had encouraged young people to learn about the Holocaust and/or genocide in the period between HMD 2014 and HMD 2015. Over half of those responding to the study in 2014 indicated an intention to attend or organise and activity in 2015; and around 40% of those involved in organising events reported that their event had prompted people to engage in additional events or activities linked to the Holocaust and genocides.