HMD’s Impact in 2026
Holocaust Memorial Day 2026 reached more people than ever before.
Holocaust Memorial Day 2026 reached more people than ever before, with millions engaging across the UK through national moments of remembrance, education and community activity. From Light the Darkness to events in schools, workplaces and public spaces, this year showed the growing impact of coming together to remember, learn and stand against all prejudice today.
Central to this was the Light the Darkness campaign, which saw 230 buildings and landmarks illuminated in purple at 8pm as part of a nationwide act of remembrance – an increase from 200 in 2025. Delivered in partnership with Ocean Outdoor and supported by JCDecaux, Global and Bauer Media, the campaign appeared on 3,000 billboards across the UK, generating over 10 million impacts*. HMDT’s radio advert aired more than 900 times across Global’s network, reaching a further 14 million impacts. (*Impacts represent opportunities to see and hear the advertisement).
Engagement also grew at community level, with 3,800 organisations marking HMD – up from 3,500 the previous year. This was mirrored by a surge in digital participation on the day, with social media interactions across HMDT’s Facebook, Instagram and LinkedIn rising by 140%, from 10,000 in 2025 to 24,000 in 2026.
Crucially, the 2026 impact data highlights the reversal of a decline over the past two years in secondary school participation, which had previously attracted national concern. More than 1,000 secondary schools marked Holocaust Memorial Day this year – 17% of the total number of secondary schools nationwide, which increased from just 9% last year. This was further bolstered by the reach of the charity’s educational film, It began with words, which was viewed by over 130,000 pupils, helping ensure that the lessons of the Holocaust remain central to younger generations.
To take a deeper look at the key moments behind this year’s commemoration, read our Impact Report for Holocaust Memorial Day 2026. From a special event hosted by Their Majesties The King and Queen to acts of remembrance in communities across the UK, the report captures the scale and significance of HMD 2026.
Thank you for being part of Holocaust Memorial Day 2026.