HMD videos and GIFs

A selection of key videos and GIFs which are free to download and suitable for use on social media or to be shown at your Holocaust Memorial Day (HMD) activity.

For advice on marking HMD on social media, visit this page.

HMD 2025 theme GIF

The theme for HMD 2025 is For a Better Future. Share our theme GIF on social media to help raise awareness.

Download theme GIF

Light the Darkness GIF

Download our flickering candle GIF to Light the darkness on social media and be part of the national moment.

Flickering candles GIF with the wording: Holocaust Memorial Day Trust, #LightTheDarkness

Download candle GIF

HMD videos

We have grouped key HMD videos into the below playlists on YouTube so you can more easily find what you are looking for. When you have chosen a video, click on the link in the description below it to be taken to Vimeo where there is the option to download.

If you can’t find the video you want, there are more videos here.

Spotlight on genocide

The videos in our Spotlight on genocide series provide brief explainers of the genocides we mark on Holocaust Memorial Day and related topics.

Spotlight on genocide videos

In our own words

Holocaust and genocide survivors are at the heart of HMD. In these videos survivors give personal testimony about their experiences during the Holocaust and more recent genocides.

In our own words videos

HMD communities in action

A collection of videos which explain why HMD is important, how viewers can get involved and showcase the inspiring communities that mark HMD. It includes videos about our Light the Darkness national moment.

HMD communities in action videos